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Scaling Simplified: Codie Sanchez's Approach to Sustainable Growth

Writer: Kate MayeskiKate Mayeski

Hey Arizona Entrepreneurs—Let’s Talk About Growth (Without Losing Your Sanity)


If you’re a small business owner or entrepreneur in Arizona, you’re probably wearing 12 hats, answering emails at midnight, and pretending you love spreadsheets. Sound familiar?

Let’s just call it out: business growth doesn’t have to be complicated—but most people (and let's be honest, most consultants) make it feel like you need an MBA and a meditation retreat to figure it out.


Enter Codie Sanchez—investor, entrepreneur, business un-breaker, and expert in calling out the BS. In her Scaling Masterclass, she lays out exactly how to scale your business without becoming a stressed-out zombie in the process.

Scaling ≠ Doing More Stuff. Seriously.

Here’s the truth most people won’t tell you: if your business can’t run without you, you don’t have a business—you’ve got a glorified job with a terrible boss (hint: it’s you).

Codie’s take? Simplify. Systematize. Get out of the way.

Codie Sanchez teaching business growth strategies during Scaling Masterclass.
Codie Sanchez teaching business growth strategies during Scaling Masterclass.

It’s not about working harder—it’s about building something that works without you dragging it uphill every day, like you're hiking Camelback Mountain sans water in mid-July.

You’re Already in a Rare Club—Now Start Acting Like It

Only 6% of Americans own a business. Less than 1% ever crack $1M in revenue. So yeah—if this sounds like you, you’re already part of an elite squad, whether you feel like it or not.


Now, the next level? It’s not about running faster—it’s about running smarter.

Codie Sanchez's 5-Part Scaling System: Like a Blueprint, But Not Boring

1. Vision: Know Where You’re Going (or Keep Wandering in Circles)

If your team doesn’t know what the hell you’re doing—spoiler: that’s on you. Codie’s “Vision Plan” helps you get ridiculously clear on your mission, values, goals, and direction. No fluff. Just function.

2. Sales & Distribution: Speed Beats Perfection

Perfect is the enemy of done. You don’t need a 97-step sales funnel—you need to show up where your customer’s hurting and offer them the damn solution.

3. Operations: Stop Winging It

You don’t need another team meeting about having more meetings. You need scorecards, dashboards, and weekly check-ins that don’t suck. Build a system that doesn’t fall apart when you take a vacation (or a nap).

4. People & Culture: Cheetahs > Housecats


You don’t need more bodies—you need high performers who get sh*t done. Codie’s hiring system filters out the fluff and brings in the A-team. Pair that with her 100-Day Plan, and boom—onboarding that doesn’t take until next quarter.

5. Finance: Know Your Numbers or Prepare to Panic

A 13-week cash flow forecast won’t win a beauty contest, but it will save your business’s butt. See your financial future before it smacks you in the face. That’s CEO energy.

The “Gnarly Nine” — AKA Why Your Business Feels Like a Circus Sometimes

No clear goals. No systems. The wrong team. No cash. No KPIs. You know the drill.

If you’ve ever thought, “I’m doing everything right, so why does this still feel like chaos?”—this list is probably why.

Codie’s system isn’t just theory—it’s the toolkit to unf*ck your operations.

The Flywheel Effect: Get Out of the Grind and Into Momentum

Real growth doesn’t feel like sprinting uphill—it feels like coasting on a flywheel you built. When systems, people, and goals align, things stop breaking every five minutes. It’s a beautiful thing.

The Only Meetings That Don’t Suck: Show, Why, What

If your leadership meetings feel like #TPS report theater, you’re doing it wrong.

Codie’s format is simple:

  • Show the data

  • Why it matters

  • What we do next

And yes, everyone should walk out knowing why they were even in the room.

Hiring Doesn’t Have to Be a Dumpster Fire

Tired of guessing who’s going to stick around longer than two weeks? Use Codie’s Cheetah Matrix and Proven Problem Set to make smart hiring decisions that actually scale your business instead of sink your sanity.

Sell More Without Begging for New Leads

Stop chasing new leads like a golden retriever on Red Bull. Codie’s “Seven to Sell” framework shows you how to upsell, cross-sell, and keep customers on autopilot without doubling your effort. Because your best leads? They’re already on your email list.

Money Moves: Forecast Like a CEO, Not a Chaos Coordinator

If your cash flow plan involves crossing your fingers and hoping it all works out—let’s fix that. 13-week forecasts give you real visibility. Less guessing, more growing.

You Don’t Need More Motivation—You Need a Plan (and Maybe a Drink)

Let’s call a spade a spade—most business owners aren’t short on ideas. You’re short on time, direction, and headspace. That’s what Codie’s framework (and a little help from people who’ve been there) gives you.

If you’re tired of running in circles and ready to build a business that actually works, we’ve got your back.

👉 Text "Support" to Maverick May Solutions at 480.569.4386 for one-on-one support that’s straight-talking, no-fluff, helpful, AND actually sustainable.

Let’s scale your business without burning it—or yourself—down in the process.

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