Key Lessons from Daniel Priestley’s Webinar

Kate Mayeski
Jun 25
3 min read

By Kate Mayeski

I joined a webinar with Daniel Priestley, the entrepreneur behind Dent Global and author of "Key Person of Influence." What I thought would be another motivational session turned out to be one of the most tactical, relevant, and perspective-shifting events I’ve attended this year.

Daniel didn’t hold back. As he put it: "You lose 90% of your value just by being in front of the wrong person." That hit hard — and it’s just one of many direct, uncomfortable truths he shared.

Here are my top takeaways — and why they might just change how you grow your business in 2025.

Stop Competing on Price

Daniel opened with this hard truth: most entrepreneurs are stuck trading time for money and competing on price. The ones who scale? They climb what he calls the "leverage hierarchy."

Instead of grinding harder, they work higher:

They turn knowledge into intellectual property (IP).
They clarify their Ideal Customer Persona (ICP).
They build a personal brand that builds trust 24/7.

As he said, "You don’t need to work harder — you need to work higher."

According to Daniel Priestley, Your Story Is Your Most Valuable Asset

If you’ve ever thought, "I need better services/products/offers," Daniel challenged that thinking: products get commoditized. What doesn’t? Your story.

The secret sauce: your ability to document how you solved a specific problem for a specific person and codify that into something teachable. He called it "pause, reflect, and document" — and it stuck with me.

"People are only interested in your products once they’re fascinated by your story." That’s not theory — it’s a competitive advantage.

Why Personal Branding Is Survival, Not Strategy

Here’s the wake-up call: AI-generated content is going to crowd out average creators. Unless you build a personal brand people already know, trust, and follow, you’re going to be drowned out.

Daniel's advice? Earn the trust of 2,000 to 20,000 people in the next two years.

That means:

Publish 11 or more pieces of content weekly
Show your face
Tell your story
Speak to your ICP directly

Visibility is no longer optional. It’s foundational.

The Power of a Pitch

One of the most powerful moments: Daniel helped a woman transform her business pitch in just 6 minutes. Same services. Same credentials. But with a sharper story and clearer offer, she raised her rates from $500 to $10,000 a day.

His words? "The penalty for an average pitch has never been so severe. But the rewards for a great pitch? Never been higher."

What to Do Next

If you want to apply what I learned, here’s what I suggest:

Audit your business model: Are you relying on product, price, and place? Shift to IP, ICP, and personal brand.
Create and publish consistently: Visibility builds trust. Be seen. Often.
Work on your pitch: Rehearse and refine it until people get what makes you valuable.

Let’s Tell Your Story

This wasn’t just a webinar. It was a reset. The next wave of business growth won’t come from doing more — it’ll come from doing things differently.

If you’re a founder, nonprofit, or ecosystem builder looking to scale your purpose with trust-first storytelling, let’s talk.

Want to collaborate? At Maverick May Solutions, we support economic development storytelling, event coverage, and campaigns that uplift Arizona’s small businesses and nonprofits. Whether you’re looking for direct partnership or sponsorship, let’s connect: kate@mavmay.com.

Work with us to build trust-first campaigns that connect your purpose to your audience.

Until next time. -Kate