LinkedIn, AI Agents & the Brand You Can’t Automate

By Kate Mayeski

I’ve been in the rooms where founders whisper that they’re overwhelmed.I’ve also been on the calls where they quietly admit they still haven’t posted on LinkedIn this year—because the platform feels too polished, too loud, too… not them.

But here’s the shift I want you to hear:

We are entering a business era where the tools are the same. The products & services? Nearly identical. The edge now lives in your presence and your personality—what sets you apart. And there’s no better platform to show up than LinkedIn.

And let me be clear: This conversation isn’t just for “brands” or businesses. It's for entrepreneurs, employees, consultants, local governments, nonprofits—anyone whose work depends on visibility, credibility, or trust. Whether you’re selling a product, building policy, attracting talent, or shaping community culture, your voice matters here.

I’ve been pushing people toward that edge.

I’ve been urging my peers, small businesses I love, and my own clients to lean in, get visible on LinkedIn, experiment with AI, simplify their systems. And honestly? So many are still behind the ball.

Not because they’re lazy. But because the systems don’t feel built for them. That’s exactly why I won’t shut up about this.

This really hit home after I watched Steven Bartlett’s interview with Simon Sinek on The Diary of a CEO.

Yes, they talked about AI and where tech is going. But the part that stuck with me?

“Tech will keep evolving. First AI. Then quantum. But what won’t change? How we connect. How we lead. The emotional intelligence we bring into a company—or even a dating profile.”

That’s where your edge is.

The Power Triangle: LinkedIn, Replit, and BrandLink Thinking

Steven’s team is betting big on what’s next:

• LinkedIn is adding video monetization

• AI agents built with Replit are saving founders real time and cost

• Personal brands with distribution power are now more valuable than product ideas
  

But don’t just take it from Steven—or me.

Gary Vaynerchuk recently called LinkedIn “the single biggest platform opportunity for underpriced attention” right now - likening its current organic reach to Facebook in 2013.

He says if you’re sleeping on LinkedIn in 2025, this is your wake-up call.

Let’s break it down - founder to founder.

1. LinkedIn: From Résumé to Revenue Engine

LinkedIn isn’t just a B2B platform. It’s a trust engine. And it’s having a moment.

Gary Vee’s message is crystal clear: act now while the organic reach is “insane”. This isn’t permanent. Platforms mature. Reach fades. But right now? It’s free distribution to decision-makers at scale.

And with video monetization on the horizon, LinkedIn becomes part of your revenue model, not just your visibility layer.

What to do:

• Drop the polish. Start documenting instead of creating.

• Use Gary’s 80/20 rule: 80% value, 20% ask.

• Turn one long piece of content into many micro-content posts ready for LinkedIn.

  
  

Because the edge isn’t perfection. It’s your presence and your personality. The part that makes you different—not just professional.

2. Replit: Your AI Agent Co-Founder

Steven’s team is investing $1 million into Replit and offering $20,000 to the team that uses AI to save the most time. Why? Because AI agents are operational leverage, and Replit makes building with them accessible, even if you’re not technical.

Still, I’ve watched so many small businesses hesitate. It feels like AI is for “tech people.”

It’s not. It’s for you - if you’re tired of doing repetitive tasks manually, hiring before automating, or defaulting to overwhelm.

Gary puts it plainly: “Technology is undefeated against your subjective resistance”. In other words—get on the treadmill, or get left behind.

What to try:

• Take one repeatable task and challenge yourself: Can Replit build a tool to automate this?

• Run a 30-day “AI savings sprint” like Steven’s internal challenge.

• Adopt a mindset of testing, not perfecting. AI is iterative, not magic.

  
  

The future of work isn’t more bodies. It’s better bots—led by better humans.

3. BrandLink Thinking: Obsession Is the New Moat

In the age of AI, the value isn’t in what you build. It’s in who trusts you to build it.

Creators like MrBeast, Haley Bieber, and Alex Cooper are proving that distribution, not product, is the moat. Gary backs this too, saying LinkedIn is now “interest media”, not just a social network.

That means the algorithm will surface your content if it's valuable, even if your network is small.

So if you’re obsessed with something real, build that. Share that. Stay with that. And your audience will compound.

The people who win aren’t louder - they’re clearer. More consistent. More them. That’s how you turn presence into power. And your personality is the multiplier.

My Memo for Founders (and Anyone With a Mission)

• Prioritize LinkedIn now. This is your “Facebook 2013” moment. Don’t sleep on free reach.

• Use AI agents as your hiring filter. Before you hire, ask: “Could an AI agent do this faster, cheaper, better?”

• Document over perfect. You don’t need polish—you need presence.

• Lead with what sets you apart. The algorithm might find your content—but your voice is what makes them stay.

• Play the long game. Success isn’t about virality. It’s about volume and persistence.

  
  

The Future Isn’t Just AI. It’s EI + AI.

Yes, AI matters. But your edge is still emotional intelligence. Leadership. Clarity. Personality.

The tools will keep evolving - first it was automation, now agents, next quantum. But people? People trust people.

So if you’re building something lasting, it won’t be because you out-automated your competition.

It’ll be because you out-humaned them, with presence and personality.

Let’s build the kind of brand your next client will recognize before they ever read your bio.

– Kate

Need help clarifying your message, showing up consistently, or building a LinkedIn strategy that actually reflects your voice and vision?

I help founders, advisors, and mission-driven teams cut through the noise with brand clarity, high-trust storytelling, and a system that scales.

Reach out here if you're ready to make your presence, and your personality - your most powerful asset.